Loïc de Kerdrel was Head of Marketing at ICI (Imperial Chemicals Industries). From 1999, he discovered the internet sector and became Commercial Director of Epublik, internet auction site for collectables, sold to Group Trader to become La Centrale Enchères. In 2000, he created the company Adverline with Charles Costa de Beauregard.
Charles Costa de Beauregard pursued general management training at the University Paris Dauphine, specialising in Business Diagnostics. After several years in the field of advertising, communication and marketing, mainly within the Publicis Conseil agency until 2000 (Lancôme, Club Med, Thomson Multimédia, etc.), Charles Costa de Beauregard created the company Adverline with Loïc de Kerdrel.
Graduate of ISG, Philippe Framezelle was Customer Director with the Expansion Group, then Publicity Director of different publications: Talents, Phosphore, Today in English and Bayard Presse Jeune, of which he became Assistant Commercial Director. Regional Director (IDF) of Interdeco (Paris Match, le Point, Télé7Jours, Elle, Fémina, Elle Déco) until 2001, he joined Bananalotto, then M6 as Web Advertising Commercial Director. He has been Director of the Board at Adverline since August 2007.