Continued growth across the board

History of the Group

Growth to two or even three figures... The first 10 years of the Adverline Group were full of development and innovations. Born in the excitement of the internet bubble, Adverline made progress by avoiding market downturns and by surfing new technologies.

Continued growth across the board

2000

Creation of Adverline, Internet Ad Network thanks to the development of proprietary ad serving technology: AdNext

2001

Start of commercial activity of the Agency and setting up of a network of themed sites with average audience numbers.

2002

Start-up of micropayment activity under the brand Optelo.

2003

Start-up of Publishing activity with the launch of Zone-ADSL (comparison site) and acquisition of shareholding in KP Média, editor of Kelprof.com (student/teacher linking site). More and more sites join the internet management agency, the audience threshold of 3 million unique visitors per month was reached.

2004

Micropayment activity expands and reaches the 50,000 transactions per month threshold.

2005

The commercial and development teams are increased. Adverline is labelled Oseo Anvar and named "innovative business".

2006

Introduction on Alternext by Euronext™ Paris on 19 May to develop the publishing area on the key markets: B2B, Decorating, Tourism, etc. The Group continues to develop its publishing activity by acquiring societe.com (leader in B2B online financial information) and by taking major shareholdings in decofinder.com (decorating comparison site) and top-depart.com (travel blog site).

2007

Increase in capital in September with a public issue in order to accelerate growth of the publishing area. Strengthening of the Adverline leadership in its internet B2B area by control taking of Vertical Mail (leader in B2B e-mailing). Full acquisition of KP Média (Kelprof) and control taking in Oxeva, specialist in hosting critical sites and editor of Lexode.com (12-24 year old community).

2008

Adverline asserts itself more than ever as the specialist in internet audience mutualisation and monetisation. The publishing area continues to grow with a stake in the Group durable.com (Sustainable development). Adverline finally strengthens its presence in the 12-24 target market with Kazéo, a blog site.

2009

The Adverline Group is now one of the top ten internet ad nerwork sites in France and one of the largest independent companies with 20 million unique visitors and 2.4 million B2B addresses. The Publishing area is still increasing in power with the launch of the sites maison.com and annuaire.com.

2010

Thanks to a partnership between Optelo and Cellfish, the Adverline Group establishes itself as one of the key French players in the field of micropayment. Adverline becomes the French leader in five areas: B2B, Decorating, House & Property, Entertainment, Tourism and Sustainable Development.