Technological solutions

Proprietary tools for advertising campaigns

Using an AdServing technology of its own: AdNext, Adverline has all the tools to improve the performance of an online advertising campaign, from the targeting to the distribution and follow-up.

GEOLOCATION
An increasingly precise geographical target
  • Location of the IP address of internet users
  • Displaying adverts in a specific geographical area, country, region, department, town, etc.
BEHAVIOURAL TARGETING
The most efficient audience segments
  • Data from different sources: registration, search behaviour, search, viewed adverts, etc.
  • Optimisation according to the most efficient audience segments
TRAFFICKING / DISTRIBUTION
Optimised campaigns
  • Optimisation of advertising campaigns: management of display priorities, volume regulation, performance improvement and share of voice, etc.
TRAFFICKING / MONITORING
Reliable and precise reporting
  • Monitoring statistics in real time: online interface to access reports by format, period, product, etc.
  • Automatically receive an overall report and justification for the online campaign