Technological Solution

Diffusion
In order to diffuse advertising campaigns, Adverline has its own AdServer, AdNext.
Our servers enjoy professional hosting of the latest generation in order to remain 100vailable. Teams of engineers and experts manage and supervise the hosted units 24 hours a day, 7 days a week.

Given the power and simplicity of using AdNext, Adverline's traffic directors manage the online placement of the campaigns in a rapid manner, regardless of the complexity of the advertising format.

Tracking
Adverline makes an advertising campaign tracking interface available to all advertisers and agencies, using a username and a password.

This interface makes it possible to access the statistics on campaigns in real time (calculated every hour) for all of the display mechanisms used. The statistics are available by topic and period.

AdNext contains a multi-event tracking system that makes it possible for advertisers to analyze different post-click behaviours independently from the purchasing method.

Those advertisers who wish to do so can use their own tracking system through the AdNext advertising server, which is compatible with the standard advertising servers in the market.

ROI
The interface allows for the simple management of return on investment (ROI) of the campaigns by offering a display of the budgets spent to date.

Throughout the duration of the campaign, Adverline offers optimization of the advertising media, so as to concentrate the campaign on the sites of publishers which offer the best performance.